Here’s something about Time Warner Cable that we thought we’d share with Boston Area Technology Support providers . Time Warner Cable continues to feel the loss of video subscribers, but it’s trying to make up for the decline by betting more heavily on broadband as its core service.
The cable provider’s executives continue to talk up its high-speed data service as a key differentiators, particularly when it goes up against telecom competitors mostly offering DSL services. But they’re s also seeing huge growth for broadband subscribers who might not want to subscribe to its traditional video services.
“Broadband is a powerful service for which there appears to be unquestionable consumer thirst,” Time Warner Cable CEO Glenn Britt said on the investor call. “Over time, we will contribute more of our plant’s capacity to broadband.”
Time Warner Cable added 89,000 high-speed data subscribers in the quarter, but that’s only part of the story. While the company saw 128,000 video subscribers flee, it actually added single-play high-speed data subscribers. Time Warner Cable is focused both on winning over broadband users from both those who already subscribe to its video service, as well as those who aren’t already customers.
TWC’s, broadband subscribers are not just signing up for basic high-speed data services, but opting for higher-speed — and therefore more expensive — levels of service. Time Warner Cable’s “Turbo” and “Wideband” broadband services now make up nearly twenty percent of all high-speed data subscribers, and “Wideband” subscribers have almost doubled since last quarter.
Getting back to finding each companies core service may be a link to remaining a vital business in this economy. Finding out what we do best and getting to the business of doing it might be the only way to survive. What do you think?
If you want to read the entire GigaOm article, just click here.
